AJA Media Solutions

– AJA Media Solutions has been working for Petrobras for five years, providing services that include from daily international media monitoring to organizing interviews with the media in more than one European capital at important moments such as the launch of the investment plan for the pre-salt.

– Responsible for promoting exports and investments, Apex-Brasil needed a PR agency that understood Brazil, knew how to sell the country and had thorough knowledge about the media in its main markets. Since 2007, AJA has been promoting Apex-Brasil and the companies under its umbrella in the main food shows in the world – Anuga, in Germany, and SIAL, in France.

– The largest petrochemical company in the Americas, Braskem asked AJA in 2007 to carry out a media campaign to promote its leadership in green polymers during the K Fair, the world’s most important event in its field, which takes place in Germany every three years. Since then, AJA has prepared tailor made strategies to answer to Braskem’s needs at the K and the results speak by themselves; 100% positive coverage in 11 languages.

– Having tried a number of different PR agencies abroad, Project Wines of Brasil decided in 2009 to hire AJA Media Solutions to promote their initiatives in crucial markets such as France and the United Kingdom. Since then, AJA’s multilingual media professionals have been developing the strategy that resulted in the publication of stories about the award winning Brazilian wines in the most influential media of the target markets. In addition, a number of events were held in top class London restaurants to promote some of the products.

– AJA was hired by CNA to liaise with the European media and promote the international launch of the Biomes Project during the United Nations Climate Change Conference - COP 16, in Mexico. The result was 100% positive coverage and stories in publications such as the BBC, New Scientist magazine and the Spanish news agency EFE, among others. AJA is now in charge of media relations for CNA in Europe.

– Future host of two major international sports events, Brazil had to show investors that it has a regulatory and legal framework equal to any developed country. On behalf of the Brazilian Ministry of Tourism, AJA organized an event for investors in London which had the invites rationed due to a demand that exceeded expectation. AJA worked from start to finish for the success of this event, including planning, consultancy in subjects to be addressed, invites, venue and catering, photographer, cameraman and kit.

–The third largest producer of sugar candies and chocolates in the world, Brazil exports to 146 countries. Since 2009, the Brazilian association of chocolates and candies industry, Abicab, has put AJA in charge of their communication strategy abroad and the agency has been promoting their products in trade fairs, organizing events for journalists, arranging and supporting trips for foreign journalists to Brazil to cover trade shows and visit manufacturers.

– With the support of Brazilian football legend Pelé, the project to attract investments in Brazilian football, train and prepare players for an international career was launched in Switzerland. The event, orchestrated by AJA Media Solutions from the start, had the participation of more than 50 journalists and was published in different media outlets in five continents. “It was a real success. There were more media representatives than we expected and the impact overcame our expectations,” Celso Grellet, Business Partner of Pelé.

– When Banco do Brasil needed a research to find out if there was an opportunity to launch a new product, it hired AJA Media Solutions. AJA’s experienced team worked for a month in two European countries and obtained the answers the bank was looking for. “The research was very helpful. It had all information we needed in a clear, objective and consistent way,” Roberto Laurenzana _ Deputy General Manager of Banco do Brasil in London.

– Brazilian Footwear Association appointed AJA to be responsible for PR work during ModaFootwear, a shoe trade show in Birmingham. As a result, Abicalcados gained space and put across the right message in the targeted media. “One of the main reasons we have chosen AJA was because they understand the Brazilian way of doing things and how we work. Most importantly, they know all about the public we would like to reach out, the British. It was a rewarding experience” , Caroline Venceleski, Marketing Manager at Brazilian Footwear.

– Formed by manufacturers of equipments and parts for planes and helicopters, Consortium HTA was looking for new opportunities in Farnborough Airshow, one of the world’s largest industry events. AJA was hired to send their message to other companies and the media in the show. As a result, representatives of HTA and its companies were able to make more contacts than they had ever had before and news stories about the Brazilian manufacturers were published in main trade magazines.